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For example, they might fill out a “Contact Us” form, call your firm, or provide their contact information in some other way. The financial backers of a Vancouver-area online marketing firm are suing its founder over allegations stemming from a string of legal and financial headaches. How you apply to White & Case will depend on the type of legal or professional training you’ve received, your experience and where you’d like to work with us.
- But solos still lag far behind firms of other sizes; only 59% of solos have a firm website, while over 95% of respondents in all other firm sizes report having a firm website.
- Sales-qualified leads are generally identified when a prospect speaks to someone in your firm and confirms that they are interested in hiring your legal services.
- Setting up Facebook, LinkedIn and YouTube accounts gives your website and law firm additional credibility.
- It’s worth spending time to answer the questions that your audience is asking so that you increase the chance of appearing in the prime real estate at the top of the Google SERP.
- Volunteer for community events or sponsor fundraising efforts, then make sure to spread the word through fun posts on social media.
Demonstrating that you’re an authority in a particular area makes it more likely that they’ll eventually hire you. In the digital age, your law firm’s website is often a potential client’s first impression of you. It’s your chance of making a great first impression on website visitors who are looking to hire a lawyer.

Simply put, if it’s not something our clients will be proud of, we’re not doing it. What’s the real value of your marketing agency if your biggest competitors can hire them as well once they recognize your success? Elite works with one client, per market/practice area to make sure we remain your firm’s competitive advantage. Her Facebook message quickly drew responses from other law firm clients from across the country, including other people who had been sued by creditors. Another very easy and crucial first step is to evaluate the SEO performance of your website. Again, you may never have a “perfect score,” on this report, but this analysis will make recommendations that you can implement immediately to improve your website’s search engine performance.
She has developed a reputation among her clients for delivering customized research that is easy for them to apply to sharpen focus, set direction and meet their strategic goals. With her team of subject matter experts, they are responsible for delivering insights to clients and connecting the dots between the data and a client’s business. Duffy works closely with law firms, legal service providers, and legal departments globally.
Related Practices & Jurisdictions
Our competitive drive and the gratification that comes from seeing our clients be successful. Our clients’ success keeps us up at night, it frequently inspires 3AM skype sessions internally… in short we are relentless in doing whatever it takes to get the law firms who hire us great results. In an industry full of hyper-competitive, highly ambitious law firms and lawyers all clamoring for visibility online, you need a SEO company that will tirelessly labor to give you an edge in your market. Lawdragon, a legal media company, showcases and recognizes the nation’s leading lawyers and legal service providers. The 100 leaders recognized by Lawdragon are among the world’s most valued management, marketing, communication, and recruiting professionals by law firm leaders.
Here are the three factors that affect local search ranking according to Google. Physical billboards can cost around $750 to $14000 a month, while digital billboards can cost as low as $10 per day (for a 10-second clip) or $1,200 to $15,000 a month for dedicated digital billboards. You can use Instagram Insights to understand your audience demographics, behavior, and interests, and understand what content they love the most. We will recommend solutions for helping you to achieve your business goals.
Remarketing your Law Firm
If you’re a team player with a global mindset, the determination to succeed and the willingness to take charge of your career, we’d like to hear from you. White & Case is strongly committed to substantial growth—in numbers of clients, revenues and profitability, and lawyer headcount. For you, our growth means additional paths to signature work and career advancement. We will provide you with the support and professional development you need to become the best professional you can be.
For example, if you’re a Bellingham criminal lawyer, you would want to ingrate terms like “Bellingham criminal lawyer” on your law firm website. Law firm business plan, the good news is that you aren’t starting from scratch. Look at the overall marketing goals you laid out within your business plan, and modify them if needed. “Market” here refers to the people, businesses, and organizations that are your actual https://price-law-firm.com and prospective clients.

Take a client
However, good legal marketers love to dig into the numbers to show where various strategies are producing results and where efforts may be wasted. It can be very hard to know when targeted marketing campaigns are working unless someone analyzes the metrics. These videos can be incorporated into a firm’s website and form the basis for a channel on YouTube.